A designer named Joe Bauldoff has posted images from a promotional publication from the 80’s. It’s an attempt to streamline and improve our much celebrated Helvetica. There are definately improvements here in the construction as well as white space. But I don’t think “good” is the main charm of Helvetica. Anyways… meet Haas Unica. (Thanks to ever so awesome Design Observer for the link.)

Posted by Stefan Kjartansson on April 27th, 2008