“Suddenly…it’s the World of Tomorrow!” With the push of a button Dynatype automates your typesetting experience. Dynatype is actually “Two fonts in One”–without switching fonts you can instantly change from Dynatype’s “regular” style to its alternate connecting version with the simple push of a button. What is Dynatype? Dynatype is the upright, slightly more formal cousin of Dynascript. It shares many of the characteristics of it’s slightly older relation, but is drawn entirely from scratch and has it’s own unique character. To some it may be reminiscent of various mid-century neon signage, and of sign writing, Speedball alphabets and even baseball scripts. The design of Dynatype also takes some cues from a historical typographic curiosity that began in Germany in the ‘20s and which lasted into the ‘60s—when Photo-Lettering gave it the name “Zip-Top”. Basically it was believed to be the wave of the future—that by weighting an alphabet heavier in its top half, one could increase legibility and reading speed. The jury’s still out on whether or not there’s any validity to this notion, but I think you’ll agree that in the context of this design, the heavier weighting at the top of the letters helps to create some uniquely pleasing forms, and a font unlike any other. Although Dynatype and Dynascript were originally intended to be released together as a two font family, it seemed to make more sense to give each of them their own names to avoid confusion. But you can still purchase them together as “The Dyna-Font Collection” at a reduced price. PLEASE NOTE: When setting Dynatype you should ALWAYS select the “Standard Ligatures” and “Contextual Alternates” buttons in your OpenType palette. For a better understanding of its unique features please download “The Dynatype Manual” by clicking on the “Download PDF Specimen” button.