The Standard Shaded family is an homage to the grandiose Woodtypes of yesteryear. Standard blends a contemporary sense of craft and proportion with a dash of Woodtype-era personality to keep things interesting. The Standard Shaded family features OpenType conventional ligatures, discretionary ligatures and stylistic alternates as well as a standard set of accents and symbols to provide a versatile end-user experience. Standard has seen action in the print, web and motion arenas for clients such as IFC, Showtime, Nike Women's Training, Nike Sportswear, Target and Starbucks. Standard Sans and Standard Slab are designed by Lee Schulz.