The typeface was designed at ParaType (ParaGraph) in 1993 by Tagir Safayev. Based on Placard typeface (Hermes Grotesk) of the Lange type foundry (St.-Petersburg), an adaptation of Hermes Grotesk, of the Woellmer type foundry (Berlin, middle of the 19th century). This sans serif with its old-fashion stability looks well in advertising and display typography. Additional decorative style, designed by Alexander Tarbeev, was released in 1996.