Quiroga Serif began in 2007 with the name Quadratta Serif. This typography was designed for continuous text, legible at medium and small sizes, with great saving of space, optimized for 6, 8, 10 and 12 points. The morphology is a mix between tradition and innovation; it has a vertical axis, thick serifs, tall x-height, light modulation and a lot of internal space between letters: key to improve legibility at small sizes. Formally, the idea was to make a serif type that had a unique color, this is visible due to the light modulation. Some parts of the letters that are usually curb or diagonal where made horizontal for example: a, q, p, etc , this makes the eye of each character to be wide and unique
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