YOUWORKFORTHEM BLOG
Toggle navigation
Blog
Popular Posts
Categories

YouWorkForThem Designs Custom Fonts for Whole Foods

November 14, 2014
Whole Foods Font Feature
Screen Shot 2014-11-13 at 10.40.05 AM
Screen Shot 2014-11-13 at 10.14.44 AM
Whole Foods Font
BP_Plastic_on_Your_Face_1060px
Screen Shot 2014-11-13 at 10.42.36 AM

 

When Whole Foods needed to brand their 2014 holiday “Values Matter” ad campaign with a personality-rich, hand drawn font, they chose the often-imitated-but-never-duplicated YWFT Hannah, our own in-house champ.

In this case, their choice was specific to YWFT Hannah Narrow, which begged their question: could we design two additional weights for this individual font, which existed only in a regular weight? Our answer was yes.

Working closely with the team at their advertising agency Partners & Spade, YouWorkForThem designed and refined Semi-Bold and Bold weights of YWFT Hannah Narrow, and offered specialized technical support to the Whole Foods art and marketing departments at their request.

See all three weights of YWFT “WF” Hannah Narrow in action on television, online, in print and in Whole Foods stores for the rest of 2014, and feel free to contact us any time to discuss your custom font needs.

Learn More – https://wholefoodsmarket.com/valuesmatter

365 by Whole Foods Market Chooses YouWorkForThem For Custom Fonts
365 by Whole Foods Market Chooses YouWorkForThem For Custom Fonts
https://vimeo.com/172189647 After the success of their recent “Values Matter” ad campaign (based around a custom version of our own in-house champion font YWFT Hannah), Whole Foods knew there was only one place to go to help brand their new, less expensive, smaller format store chain "365 by Whole Foods Market" – YouWorkForThem. Working closely with the team at their advertising agency Partners & Spade, who designed the typeface, YouWorkForThem managed the conversion and
YWFT Hannah & T-Mobile®
YWFT Hannah & T-Mobile®
T-Mobile, along with their agency Wongdoody, chose to brand their 2014 holiday "Hip Gifts" ad campaign with our own in-house star personality, the hand-drawn YWFT Hannah. Working closely with the agency, YouWorkForThem was able to address the client's specific licensing needs at their extremely tight schedule, resulting in a completed license in less than 48 hours. Check out YWFT Hannah in T-Mobile stores throughout the United States and online this holiday season, and please don't
Often Imitated, Never Duplicated: YWFT Hannah
Often Imitated, Never Duplicated: YWFT Hannah
For nearly 10 years now, YWFT Hannah has been one of our most popular fonts. Comprised of three versions that work together as one, YWFT Hannah's loose, hand drawn quality adds the quirky flavor so prevalent in modern marketing, and as the years go by, the imitators have multiplied exponentially. In fact it's hard to look through movie posters on Netflix or walk into any coffee shop without seeing one of YWFT Hannah's many clones. Starbucks knew where to turn when they wanted to
YouWorkForThem Provides Custom Font License For Paperless Post
YouWorkForThem Provides Custom Font License For Paperless Post
The design-driven, online/printed stationery company Paperless Post added the YouWorkForThem fonts YWFT Victoria and YWFT Trithart to their service, allowing their huge user base to customize greetings, invitations, birth announcements, wedding suites, and custom stationery. Paperless Post's partners include leading fashion designers like Kate Spade, Kelly Wearstler, and Oscar de la Renta, and their focus is on beautiful, functional design. It made sense for them to partner with the
YouWorkForThem Designs 1000 Custom Emoji for Line
YouWorkForThem Designs 1000 Custom Emoji for Line
LINE is a smartphone app that allows for free calls and messaging, both nationally and internationally, similar to recent Facebook acquisition WhatsApp. Regardless of the mobile provider, LINE allows for a very robust messaging experience, complete with video, audio, text–and of course a huge choice of custom emoji and stickers. In October 2014, it was announced by Naver that LINE has reached 560 million users worldwide. Working closely with LINE personnel in Los Angeles, Seoul and
Download Free Stuff