YOUWORKFORTHEM BLOG
Toggle navigation
Blog
Popular Posts
Categories

YWFT Hannah & T-Mobile®

December 29, 2014
IMG_8324
t-mobile font
IMG_8329
IMG_8330
IMG_8329

T-Mobile, along with their agency Wongdoody, chose to brand their 2014 holiday “Hip Gifts” ad campaign with our own in-house star personality, the hand-drawn YWFT Hannah. Working closely with the agency, YouWorkForThem was able to address the client’s specific licensing needs at their extremely tight schedule, resulting in a completed license in less than 48 hours.

Check out YWFT Hannah in T-Mobile stores throughout the United States and online this holiday season, and please don’t hesitate to contact us any time to discuss your custom font licensing needs.

Often Imitated, Never Duplicated: YWFT Hannah
Often Imitated, Never Duplicated: YWFT Hannah
For nearly 10 years now, YWFT Hannah has been one of our most popular fonts. Comprised of three versions that work together as one, YWFT Hannah's loose, hand drawn quality adds the quirky flavor so prevalent in modern marketing, and as the years go by, the imitators have multiplied exponentially. In fact it's hard to look through movie posters on Netflix or walk into any coffee shop without seeing one of YWFT Hannah's many clones. Starbucks knew where to turn when they wanted to
Starbucks Goes Whimsical with YWFT Hannah
Starbucks Goes Whimsical with YWFT Hannah
Year after year, major brands turn to YWFT fonts to bring power and emotion to their campaigns. When Starbucks wanted to infuse their 40-year anniversary promotion (2011) with a whimsical and people-friendly feel, there was no better choice than YWFT Hannah, our own in-house champion. YWFT Hannah is a type design comprised of three versions that work together as one, producing not variation and contrast between weights but between widths. The loose, hand drawn quality adds yet another
YouWorkForThem Designs Custom Fonts for Whole Foods
YouWorkForThem Designs Custom Fonts for Whole Foods
  When Whole Foods needed to brand their 2014 holiday "Values Matter" ad campaign with a personality-rich, hand drawn font, they chose the often-imitated-but-never-duplicated YWFT Hannah, our own in-house champ. In this case, their choice was specific to YWFT Hannah Narrow, which begged their question: could we design two additional weights for this individual font, which existed only in a regular weight? Our answer was yes. Working closely with the team at their advertising
ChristianMingle.com & YWFT Hannah Font
ChristianMingle.com & YWFT Hannah Font
When a brand needs clarity with a bit of whimsy, they choose YouWorkForThem's in-house champion, YWFT Hannah. Time after time, this hand-drawn powerhouse brings the perfect sense of ease and grace to any campaign. Since ChristianMingle.com started airing this spot in 2012, they have added many millions to their membership, with almost 4 million in the last year alone. See what YouWorkForThem fonts can do for
YouWorkForThem Licenses YWFT Hannah to American Girl
YouWorkForThem Licenses YWFT Hannah to American Girl
When the American Girl line of dolls, books and films sought to promote their brand with a hand-drawn, hand-lettered font, they sought out the original player in the space, YWFT Hannah, only from YouWorkForThem. American Girl is a line of dolls that portray eight- to eleven-year-old girls of a diverse variety of ethnicities, which are accompanied by books written from the viewpoint of each girl. Buyers can also choose to create a custom, personal doll that looks like them. Fittingly, the
Download Free Stuff