An Organic, Playful Approach To Helvetica: YWFT HLLVTKA Round - 1

Designed by Max Miedinger with the assistance of Eduard Hoffmann, Helvetica is one of the most familiar and oft-used type designs in the world. Released in 1957, it has inspired countless type designs in the decades that followed, but never has the world seen one quite like YWFT HLLVTKA Round.

Initially drawn by hand a decade ago, YouWorkForThem eventually returned to the original drawings in 2010, developing them into a fully-functional OpenType release, complete with stylistic alternates.

YWFT HLLVTKA Round is a playful exploration of a beloved classic, taking a far more informal and youthful tone. The organic structure of YWFT HLLVTKA Round is warm and welcoming without pretense, making it especially well suited for marketing, advertising, and product packaging that needs a more contemporary-casual approach. It’s laid back and totally chill, with a relaxed vibe that’s perfectly at home in projects aimed at children, Millennials, and Gen-Xers alike.

YWFT HLLVTKA Round is available in two style options that offer designers a lot of flexibility in their work. Normal provides solid letterforms, while Outline is a thinly-drawn silhouette of its bolder counterpart. Together, the pair is ideal for displays, posters, advertising, logos, labels, and children’s book covers.

Both styles offer the same glyphs and stylistic alternates, extending multilingual support to Basic Latin, Western European, Euro, and Pan African Latin languages.

Right now, YWFT HLLVTKA Round is on sale for 50% off of its regular price through June 30, 2017, so it’s a great time to add this one to your font collection! If you purchase the complete family, you’ll even get an EPS copy of our original hand-drawn design, complete with several more letter options to play with.

An Organic, Playful Approach To Helvetica: YWFT HLLVTKA Round - 2

YouWorkForThem is The Original Creative Marketplace and we love creating our own stuff just as much as we love the designs that others create. Our own portfolio currently offers 107 products that span a variety of themes and styles, so check it out!