7-Eleven has been a leader in the convenience store space for decades, and their branding has always been bold and impactful. Their latest choice to carry that weight as their primary branding element is Yellow Design Studio’s angular font powerhouse: the unstoppable Sucrose.

Throughout 7-Eleven’s more than 8,000 stores in the United States, you can see the Sucrose font welcoming you boldly on the doors, proclaiming the news of the day on the windows, and guiding you throughout the location, with the whimsical angles and bold volume that only Sucrose can bring.


Working side by side with 7-Eleven’s agency, YouWorkForThem provided an extended license solution that fit within the agency’s tight budget and timeline, making for a happy agency, and thousands of happy franchisees nationwide.

Let us make your font licensing needs more convenient and fun. Contact YouWorkForThem: The Original Creative Marketplace today and we’ll be happy to help you. Thank you, come again!