Pedro González is an accomplished conceptual artist, illustrator, and oil painter whose love for lettering inspired him to pursue type design.
Based in Chile, Pedro’s independent type foundry, PeGGO Fonts, began as an exploration of calligraphy and calligraphy-based fonts. Over time, however, his focus would expand to include type design beyond just that of calligraphic script. PeGGO Fonts grew in tandem, its portfolio extending to include type designs with a contemporary aesthetic that would appeal to businesses and corporations around the world.
Regardless of style, each type design Pedro creates is crafted to maintain a perfect balance between artistry and technical function. He pays particular attention to ensuring that the legibility of a font is stellar in reading and writing application and that the overall design experience is as fluid as it can be.
The concept of each new type design is approached methodically whether he is designing for a private client or the retail market at large. Pedro’s designs range between calligraphy and handmade lettering to midcentury and modern geometric styles, always with care given to include additional flexibility through contextual alternate programming, nested ligatures, mathematical figures, symbols, swashes, and optical adjustments through OpenType.
One of his most recent releases through YouWorkForThem is Rationell, a contemporary sans serif rooted in the corporate world. Rationell was inspired by classic midcentury Swiss design, its architecture hinting at delicate notes of modernist and didone influence.
As its name suggests, Rationell speaks rationally and without bias — it conveys every message with clarity and practicality. While its demeanor is somewhat serious in nature, it is not unkind or “cold” as many corporate type designs may appear at first glance. Rationell carries a subtle warmth through its soft curves, adding just the right amount of approachability to this corporate workhorse family.
Rationell is available in Hairline, Thin, UltraLight, ExtraLight, Light, Book, Regular, Medium, Bold, ExtraBold, Black, and ExtraBlack, with corresponding italics in each weight. This complete family is beautifully suited to just about any type of project you can imagine in corporate applications, including branding and identity, logos, letterhead, corporate communications, white papers, presentations, product packaging and informational inserts, websites, and mobile applications. As a contemporary sans serif, it also works well in headlines, editorials, publishing applications, labels, tags, business cards, advertising, displays, signage, and marketing materials.
With more than 2,200 glyphs per character set, Rationell provides extensive flexibility through OpenType, including case-sensitive forms, fractions, subscript, superscript, scientific inferiors, tabular figures, oldstyle figures, slashed zero, ordinals, discretionary ligatures, standard ligatures, historical ligatures, contextual alternates, and stylistic alternates for incredible versatility.
Rationell extends multilingual support to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Vietnamese, Pan African Latin, Dutch, Afrikaans, Pinyin, Claudian Letters, Igbo Onwu, and Basic Greek for exceptionally far-reaching global accessibility.
PeGGO Fonts currently offers three products through YouWorkForThem, including Niva — another superfamily of sans serifs. Visit their portfolio to check out the rest of their work and bookmark it so you won’t miss out on new releases as they arrive!
