Fonts For The “One For One” Ethos: YouWorkForThem & TOMS TOMS was founded in 2006 by Blake Mycoskie, who had begun wearing simple canvas slip-on shoes called alpargatas while visiting Argentina as a contestant on The Amazing Race. Mycoskie decided that he wanted to develop a kind of alpargata for the North American market, with the goal that for every pair sold he would provide a new pair of shoes free of charge to youth of Argentina and other developing nations. The company soon became a huge success, branching out into other markets and