Jive Talk: Air New Zealand’s Preferred Handwriting Font
Jive Talk and Air New Zealand: A Connection Forged in Typography Corporate branding hinges largely on typography selection, which silently yet strongly portrays a brand's persona. This subtle tool can shift perceptions and emotions quietly. Air New Zealand embarked on a quest for the ideal handwriting font. This journey led them to Jive Talk, a unique and engaging typeface licensed from YouWorkForThem. Back in 2016, Air New Zealand took the step to embrace the lively and dynamic Jive Talk