Photography by Sig Vicious
Sigger Magnus Hafsteinsson is an Icelandic graphic designer, artist and photographer whose work is widely used in advertising, brand identities, music covers, billboards and other commercial applications. Sig Vicious photographs often incorporate a lot of negative space that fits very well into advertising and poster art. Sig refused to limit his ideas to paper and ink, and rebelled against the standards of graphic design when he began working in the mid 1990s. He founded an independent
