Jameson Caskmates Licenses Veneer Through YouWorkForThem
Marketed as “whiskey with a little extra hop,” Jameson Caskmates is an artisanal whiskey with an entirely new flavor profile, “a triple-distilled blended Irish whiskey that has been patiently finished in Irish craft beer-seasoned barrels.” Given the nature of this new product, Jameson sought an authentic, handcrafted type design that would effectively capture the brand. Veneer from Yellow Design Studio emerged as the ideal choice to represent Caskmates in its worldwide marketing