A Humanist Sans Serif Font with 1970s Vintage Power!
Probably as a reaction to the pragmatism of modernist design, the seventies saw an explosion of buoyant, vivacious typography. Psychedelia fueled a return to the melting, lush shapes of Art Nouveau while Pop culture embraced funky, joyful lettering for advertising, product design and TV titling. New low-cost technologies like photo-lettering and rub-on transfer required new fonts to be expressive rather than legible, pushing designers to produce bubbly, high-spirited masterpieces, where
