The Anti-Smoking Font – truth®
truth® branded their powerful #FinishIt campaign with Filmotype Gem in the fall of 2014, thanks to negotiation by YouWorkForThem, in close collaboration with the foundry and the team at the LA agency 72andSunny, and the campaign has been hitting hard ever since. If you've seen a television in the United States recently, you've no doubt noticed the incredible #bigtobaccobelike campaign. If you need to send your message with style, grace and impact, look no further than YouWorkForThem
YouWorkForThem Licenses Filmotype Gem to truth®
When truth® needed to brand their new #FinishIt campaign for a huge nationwide rollout, they chose the bold and powerful font Filmotype Gem. Working closely with both the foundry Filmotype and the team at Truth's advertising agency 72andSunny, YouWorkForThem was able to offer extremely competitive, yet thorough licensing terms, taking into account the not-for-profit nature of truth® while advocating for the foundry's concerns. truth -
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