Zealotry wouldn’t be an inappropriate collective noun for Underware. They not only design typefaces, they live type—they educate about type, they publish about type, they talk about type, they want (and organise) others to talk about type.
There is an inherent honesty to their enthusiasm that betrays no snobbery—they simply think that type is very interesting and that everyone, given the chance, might think so too. Their work is among the most popular of independent type foundries — happy-go-lucky, high-quality, text-friendly typefaces for both display use and comprehensive typesetting. Underware’s typefaces stand out thanks to unique aesthetics, finished quality, and a considered collective presence. Underware is a refreshing and intelligent collective who, while taking what they do seriously, manage to not take themselves too seriously.
The company was founded in 1999 by Akiem Helmling, Bas Jacobs and Sami Kortemäki, and is based in Den Haag, Helsinki and Amsterdam. Stay tuned, follow us in Twitter or subscribe to our email newsletter.