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Designed by London based designer Andrew Smith, Doodlebug is one of those very casual, unstructured styles that have become so popular within the graphics that are designed to target today's younger generation.The shape, weight and height of the letters differ greatly from one to another but that is the essence of the style. It works surprisingly well in word settings to give a dynamic effect that simply commands attention. Not the sort of style you would choose for lengthy text application but more for the odd word or two at larger sizes.