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Simplo Thin Font

Font Id: 17084
Font Name: Simplo Thin Font
Font Format: OpenType Mac/Win
Font Family: SimploSimplo
Glyphs: 420
Price: $49.00
Description: Simplo: the 'Italian Futura'.

Simplo is a geometric sans serif typeface, built in sixteen styles. It is a tribute to the 1930s typeface Semplicità, designed by Nebiolo's Alessandro Butti. Although many details of Simplo differ from Semplicità, it preserves the spirit of the original.

Simplo is ideal for use in display sizes. It is also quite legible in text, and is well suited for graphic design and corporate identity design. Simplo has sixteen styles, extensive language support, eight different kinds of figures, sophisticated OpenType features — so it's ready for advanced typographic projects.

The most notable characteristics of this typeface are the t and the f. The t is the culmination of simplicity: a vertical line with just a simple right-side crossbar. The f also has just a right-side crossbar, and is really tall: it reaches both the highest and lowest vertical position of the typeface. The top of the distinctive s, is much narrower than its bottom. The a, b, d, g, p, q, and u are spurless, and show a family resemblance with Hans Reichel's 1990s typeface Dax. However, these letters are rounder and more geometric than Dax's counterparts, because of Dax's higher x-height and narrower design. In Paul Shaw's Imprint article about typefaces that have been overlooked and/or underappreciated, "Overlooked Typefaces", he concluded his discussion of Semplicità as follows: "These idiosyncrasies suggest that Semplicità might find a warm reception today, given the current love affair with Gotham, Neutraface and Proxima—and the resurgence of ITC Avant-Garde Gothic."

Designed by Ben Blom in 2011. (Original design by Alessandro Butti.)
OpenType: Standard, Access All Alternates, Case Sensive Forms, Denominator, Fractions, Standard Ligatures, Lining Figures, Localized Forms, Numerator, Oldstyle Figures, Proportional Figures, Scientific Inferiors, Subscript, Superscript, Tabular Figures
Posted by: Durotype
Durotype is an innovative font foundry based in Best, The Netherlands. It has been founded by Ben Blom in 2010.
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All Durotype fonts are created out of passion for the design involved. They are crafted in a long process of creation and improvement, until the right fusion of the functional and esthetical has been achieved. With whatever passion they are created—Durotype fonts are, in the end, just high-quality tools with a bit of pizzazz. Most of them are rather universal tools: their design doesn’t determine any specific uses. Many of them are very versatile: they have many styles and many glyphs. Many of them are, given their design, crafted in a way to maximize their legibility. Durotype fonts are meant to be durable: in many years from now, they should be just as enjoyable and useful as they are today.
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Durotype fonts have been deployed successfully in many areas. In financial services, entertainment, and museums. In television, marketing, and corporate identities. In technology, sports, automotive, and real estate. In food, retail, B2B, and health. In e-books, apps, ATMs, and video phones. In web sites, catalogs, signage, and packaging. Et cetera.
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Durotype’s most successful fonts are Flexo, a squarish design, and Aspira, a legible geometric family with a very big number of styles.
Posted on: Mar 19, 2012
Product Ranking: 18156
Highest Rank Achieved: 324
Licensing available: Desktop, WebFont, Mobile App & ePub

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