Apricot

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Starting from $24.95
Apricot is the rarest kind of script in digital type these days, the kind that is upright, round, bold, feminine, and distinctly young in appearance. A birthday cake for a teenage girl can certainly benefit from these letters.
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Posted on Jul 30, 2008
Product Ranking: 747
Highest Rank Achieved: 173
Apricot is the rarest kind of script in digital type these days, the kind that is upright, round, bold, feminine, and distinctly young in appearance. A birthday cake for a teenage girl can certainly benefit from these letters. So can greeting cards, family show posters, diary covers, party invitations, women's shirts, toy packaging, celebration literature, and almost anything that needs that special touch of shiny happy youth.

A. R. Bosco made Romany for ATF in 1934, when there was much demand for script types in advertising and publishing. It was the high times of Speedball lettering, and a casual script in that fashion was naturally very welcome. It became an instant hit and was used widely for a good part of the 1930s and 1940s.

Apricot is not only a revival of Bosco's work, but also a major expansion of it. It contains very effective solutions to the many problems presented by the original metal type, which had to always be tracked too wide because of the forms of some of its letters. Solving these problems was not an easy task. A comprehensive set of alternates was designed to give the user the ability to replace some forms in certain uses, and a large set of two-, three-, and even four-letter ligatures was added to solve the awkwardness of some of the more common letter pairings. The resulting work is quite delightful, especially for those who like to take advantage of OpenType technology.
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