Basic license for Mac/Windows systems, covering use within desktop apps (Photoshop, Word, etc.) for creating/printing documents, images, etc. Based on the number of computers the font will be installed on. Amounts can be adjusted in the cart.
Allows you to self-host the webfonts on a single website, for display in a web browser. Pay once, use forever. No subscription required and no tracking. Licenses are based on average monthly pageviews, and amounts can be adjusted in the shopping cart.
Allows you to embed the fonts into one (1) specific Electronic Publication title (like an eBook, eMagazine, eNewspaper, or PDF). This is an extension of the Desktop License, not an additional file. During checkout you must define the Title of the ePub.
Allows you to embed the fonts into one (1) specific Mobile Application title (such as an iOS or Android Mobile App). This is an extension of the Desktop License, not an additional file. During checkout you must define the Title of the Mobile Application.
VAG Rundschrift or VAG Rounded (Rundschrift is German for round writing) is a geometric sans-serif typeface designed in 1979 by Sedley Place as a corporate typographic voice for the Volkswagen AG motor manufacturer. It features rounded termini on all strokes. Volkswagen ended its use of the VAG Rundschrift family in the early 1990s.
As of 2007, VAG can be seen on T-Mobile USA literature. Apple Inc. has been utilizing the typeface on the keyboards of their line of notebook computers since 1999, with the release of the first-generation iBook, and on their desktop keyboards since August 2007. Australian retailer Big W has changed their logo (previously in Helvetica Neue) to light blue VAG Rounded.
The typeface was used for the Volkswagen and Audi Dealer Organization, and for all non-car related activities of Volkswagen, such as the V.A.G Bank and V.A.G Leasing. The typeface was conceived in a general overhaul of Volkswagen's corporate identity.
In 1964, Volkswagen AG bought Auto Union GmbH from Daimler Benz. The main brand of Auto Union was Audi. In the early 1970's, the dealer organizations of Volkswagen and Audi merged. In the following years, Volkswagen AG re-thought their future strategy. They envisioned buying several car companies to round out their offerings. They also envisioned selling a multitude of brands under giant dealer roofs. The new dealer organization, financial services, and all other non-car related activities were to come under one branded umbrella. Eventually, Volkswagen intended to use this umbrella as the name of their holding company: General Motors in reverse.
GGK Düsseldorf, was tasked with the branding concept. Finding a distinct typeface was an integral part. Volkswagen at the time had Futura as their typeface. Audi at the time used Times. The new typeface should not be sans serif as the Futura, and it should not be serif as the Times. A rounded typeface did not exist at the time, it had to be developed. The original idea was conceived by Wolf Rogosky (creative director) and Gerd Hiepler (art director). Over several years, the identity concept was refined by Bertel Schmitt (creative director) and Manfred Schwarzer (art director). The original typeface was rendered by hand. It was then perfected on a PDP-8 minicomputer.
The meaning of V.A.G was never officially disclosed. Theories ranged from "Volkswagen AG" (although the official name of the company during this time was "Volkswagenwerk AG") to "Volkswagen Audi Group." At Volkswagen, insiders joked that V.A.G means Von Adolf Gegründet ("Founded by Adolf"). Bertel Schmitt revealed that the V.A.G name was intentionally ambiguous to avoid rewriting dealer contracts as a legal consequence of the holding company's name change.
Once this item has been added to your cart, you can update the quantity of the option(s) you selected.
The Fonts provided on YouWorkForThem are designed to work on Macintosh and Windows systems. We also provide additional formats for website design (WebFonts), along with eBook and Mobile App licensing options. All of the available formats for this font are listed in the Buying Options tab above.
Register now and you'll get instant access to 1220 FREE Fonts, WebFonts, Graphics, Photos, Videos, and Audio files. Simply enter your details, join our newsletter and click register. You'll instantly get access to 1220 designs–absolutely free.
Founded in 2001 by designers, for designers. We are the original creative marketplace.