Basic license for Mac/Windows systems, covering use within desktop apps (Photoshop, Word, etc.) for creating/printing documents, images, etc. Based on the number of computers the font will be installed on. Amounts can be adjusted in the cart.
Allows you to self-host the webfonts on a single website, for display in a web browser. Pay once, use forever. No subscription required and no tracking. Licenses are based on average monthly pageviews, and amounts can be adjusted in the shopping cart.
Allows you to embed the fonts into one (1) specific Electronic Publication title (like an eBook, eMagazine, eNewspaper, or PDF). This is an extension of the Desktop License, not an additional file. During checkout you must define the Title of the ePub.
Allows you to embed the fonts into one (1) specific Mobile Application title (such as an iOS or Android Mobile App). This is an extension of the Desktop License, not an additional file. During checkout you must define the Title of the Mobile Application.
Friendly is an homage to Morris Fuller Benton’s adorable Announcement typeface. It is not a strict interpretation, digital revival or reverent reproduction of the original letterforms… but I would be remiss and shady to not acknowledge the letterforms that inspired this typeface. As stated earlier, it is an homage to the original letterforms of the typeface but takes a great bit of freedom tightening the construction up in order to loosen up the movement of the variant letterforms to allow a great deal of usable personality. I enjoy stating this dichotomy… “loosen up to tighten up the forms” and vice versa. It seems counterintuitive or silly but by allowing the letterforms to normalize, I felt more comfortable going back and adding rather indulgent personality. Infused with stylistic alternates, swashes, titling, many many contextual alternates, 9 stylistic sets and 2 stylistic sets with wordmarks, the typeface became far more ‘friendly’ for me… how could it not? With so many loops, swashes and typographic indulgences, it was bound to be fun.
The more elaborate and ‘overdone’ Friendly got, the more I wanted to slant it. Here’s where my thinking differs from MFB’s original. I like slanted romans… especially ones with long ascenders, but I do not like much of a slant. It has to be the lettering person in me. It’s hard for me to do a completely upright serif and not pair it with an angle, but I did not feel Announcement’s ‘Italic’ offered much and the actual slant needed to be far less. If it’s not an italic, I prefer the letters to slant with an angle equivalent to the thickness of the vertical stroke. The Slanted version of Friendly is set at 3.6 degrees, is quite subtle, and very fitting for me.
You will find that most characters have a contextual, stylistic, swash and titling alternate assigned to them and some have an echoed alternate to the swash and titling options if the stylistic alt has been selected in tandem. Additionally, all of these are accessible in the glyph palette directly from the base glyph typed or through selecting options through the Stylistic Sets 1–9. Stylistic Sets 10 & 11 are a little different. They are actually configured as complex majuscule ligatures… a result of me getting carried away.
Other features like a default old style numeral set and coordinating glyphs have been produced along with case support, ordinals, and more have been added to make it more relevant for contemporary use.
Once this item has been added to your cart, you can update the quantity of the option(s) you selected.
The Fonts provided on YouWorkForThem are designed to work on Macintosh and Windows systems. We also provide additional formats for website design (WebFonts), along with eBook and Mobile App licensing options. All of the available formats for this font are listed in the Buying Options tab above.
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