Designed by Joern Oelsner, the Neustadt font family was originally designed as a corporate font for Sport 2000, one of the leading buying groups in the European Sport Retail Industry. After it has been successfully established, it is now available in a revised version for the general market.

The Neustadt family is highly legible both in print and on screen. As part of the URW++ SelecType collection, Neustadt meets very high quality standards and is available in over 30 European languages. The characters have smooth curved spines and little contrast combined with a big x-height. The form is very functional and has no unnecessary details.

These characteristics make Neustadt perfectly usable for many type applications like sign posting, headlines, texts and also for branding.