Grosse Pointe Metroâ„˘ is GroupType's version of W.A. Dwiggins' 1930 Metrolite. Metrolite was first commissioned by Mergenthaler in 1929 to bring a slightly more human and friendly design choice to compete in the US with the highly popular European, geometric sans serif typefaces of the time including Paul Renner's Futura. However, Dwigginsâ€™ best efforts proved that human warmth had little to do with cool geometry; for twelve years, until the introduction of Spartan, Mergenthaler lost ground to Intertypeâ€™s licensed version of Futura.
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