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Freitag Font

Starting from $39.00

Images
Glyphs
Type Tester
Buying Options

OpenType

Desktop
Basic license for Mac/Windows systems, covering use within desktop apps (Photoshop, Word, etc.) for creating/printing documents, images, etc. Based on the number of computers the font will be installed on. Amounts can be adjusted in the cart.
WebFont
Allows you to self-host the webfonts on a single website, for display in a web browser. Pay once, use forever. No subscription required and no tracking. Licenses are based on average monthly pageviews, and amounts can be adjusted in the shopping cart.
ePub
Allows you to embed the fonts into one (1) specific Electronic Publication title (like an eBook, eMagazine, eNewspaper, or PDF). This is an extension of the Desktop License, not an additional file. During checkout you must define the Title of the ePub.
Mobile App
Allows you to embed the fonts into one (1) specific Mobile Application title (such as an iOS or Android Mobile App). This is an extension of the Desktop License, not an additional file. During checkout you must define the Title of the Mobile Application.

Posted by Zetafonts
Posted on Jul 12, 2022
Product Ranking: 6159
Highest Rank Achieved: 64

Shortlink: Freitaghttps://ywft.us/2e6d9a772

Handpicked by YouWorkForThem

Probably as a reaction to the pragmatism of modernist design, the seventies saw an explosion of buoyant, vivacious typography. Psychedelia fueled a return to the melting, lush shapes of Art Nouveau while Pop culture embraced the usage of funky, joyful lettering for advertising, product design and tv titling. New low-cost technologies like photo-lettering and rub-on transfer required new fonts to be expressive rather than legible, pushing designers to produce, bubbly, high-spirited masterpieces, where geometric excess and calligraphic inventions melted joyfully.

Freitag is Cosimo Lorenzo Pancini's homage to this era and its typography. His starting point was the design of a heavy sans serif with humanist condensed proportions, flared stems and reverse contrast, that generated both the main family, and a variant display subfamily.

The main typeface family slowly builds the tension and design exuberance along the weight axis - a bit like our desire for the weekend increases during the week. In Light and Medium weights the font shows a more controlled, medium-contrast design, tightly spaced for maximum display effect. The Book weight follows the same design but uses a more relaxed letter spacing to allow usage in smaller sizes and short body copy. As weight increases in the Bold weight the style becomes more expressive, with a visible reverse contrast building up and culminating in the Heavy weight with his clearly visible "bell bottoms" feel.

In the display sub-family the design is pushed further by introducing variant letterforms that have a stronger connection to calligraphy and lettering. Also, the weight range becomes a optical one, with weights marked as Medium, Large, XLarge, as bringing the contrast and the boldness to the extreme creates smaller counterspaces that require bigger usage sizes. Another important addition of the display subfamily is the connected italics that sport swash capitals and cursive letterforms, developed with logo design and ultra-expressive editorial design in mind. To balance the extreme contrast in the XL weight, contrast of punctuation is reduced, creating a rich, highly-dynamic texture wherever diacritics and marks are used in the text.

The full family includes 16 styles + 4 variable fonts, allowing full control of the design over its tree-hugging design space. All 20 fonts share an extended latin charset with open type features including case sensitive forms, single and double story variants and alternate glyphs.

According to its creator, "Freitag is the typeface that sounds like an imaginary Woodstock where on the stage with Jimi Hendrix with Novarese, Motter, Excoffon and Benguiat playing onstage with Jimi Hendrix". Jeepers creepers!

Once this item has been added to your cart, you can update the quantity of the option(s) you selected.

If you're planning on using the product for any large volume, commercial or broadcast use, be sure you've read the product license. You may need to purchase a license extension. Contact us if you have any questions or would like to request a quote, we are available 24/7.

The Fonts provided on YouWorkForThem are designed to work on Macintosh and Windows systems. We also provide additional formats for website design (WebFonts), along with eBook and Mobile App licensing options. All of the available formats for this font are listed in the Buying Options tab above.