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A Brush Script With Midcentury Charm: Roster From Emil Bertell

August 10, 2017

A Brush Script With Midcentury Charm: Roster From Emil Bertell - 1

Emil Bertell is a Finnish typographer, graphic designer, and illustrator with an international reputation for his innovative work. Art has been an essential part of his life for most of its duration; he attended an arts school for kids before he was even able to read. His first exploration into the field of graphic design came during his high school years, an era that also inspired young Emil to teach himself the basics of typography.

Most kids his age would have rather focused on “important” teenage tasks like sleeping in late, but even back in those days, Emil was driven to succeed. He released his first font at the age of sixteen, later attending the University of Art & Design in Helsinki. His career as a graphic designer got its official start in 2007 and he’s enjoyed great success ever since.

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Emil’s personal foundry label is Fenotype, which offers a beautiful array of type designs to suit a variety of projects. One of his most recent releases is Roster, a hardy brush script that will carry any project decades into the past.

Roster is the epitome of midcentury sign painting, featuring delicious curves and curls reminiscent of what one might expect to find on handwritten displays in a 1950s grocery store. Roster Caps stands well enough on its own, yet it is the perfect accompaniment to the Regular and Bold Script letter sets, giving designers a lot of variation to play with. An additional set of Ornaments provides 56 brush stroke accents that put a little extra oomph into finished designs.

Roster is a gorgeous choice for advertising, logos, branding, product packaging, apparel, posters, websites, and social media imagery, particularly when related to food blogs. Its clean legibility in smaller point makes it especially adaptable throughout all of these applications.

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Roster’s standard ligatures offer short connecting words for adding an expressive touch to phrases, and the font also offers stylistic alternates, titling alternates, and swashes for more versatility. Multilingual support extends to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Pan African Latin, and Afrikaans for exceptional global accessibility.

Right now through August 31, 2017, Roster is on sale for 70% off of its regular price so it’s a fantastic time to add this one to your collection.

A Brush Script With Midcentury Charm: Roster From Emil Bertell - 2

Emil Bertell offers more than 30 products through YouWorkForThem, a variety of gorgeous scripts, sans serifs, and display fonts. Visit his portfolio to view the rest of his work and bookmark it so you won’t miss any of his future additions.

Fonts
Tea Biscuit: A Modernized Midcentury Script From Emil Bertell
February 22, 2018

Tea Biscuit: A Modernized Midcentury Script From Emil Bertell

Emil Bertell was introduced to typography fairly early on while attending a high school dedicated to the arts. His exposure to multimedia courses is what enabled him to study type design as a teenager, helping him to release his very first font at 16 years old. A year later, his work was feature...
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A Sophisticated and Handwritten Cursive Script From Emil Bertell: Allison Script
February 19, 2020

A Sophisticated and Handwritten Cursive Script From Emil Bertell: Allison Script

Emil Bertell found an interest in the visual arts as a young child, eventually enrolling in an arts-based high school to further his education in the field. The multimedia coursework he took during that stage of his life would eventually impact the entire course of his future career. "I first go...
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An Eclectic Combination Pack Of Fonts From Emil Bertell: Vodka
May 30, 2018

An Eclectic Combination Pack Of Fonts From Emil Bertell: Vodka

It's amazing just how young some typographers are when they first start out in the field. While Emil Bertell has been an illustrator, typographer, and graphic designer for some years now, he got his initial start in typography fairly early on. Emil attended a high school with an arts-centric cur...
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Emil Bertell’s Kiosk Has Everything
October 13, 2021

Emil Bertell’s Kiosk Has Everything

Kiosks can be found the world over, small closets tucked into the walls of residential streets or brightly lit beacons on major thoroughfares. These little shops often cater to the late night crowd with a variety of instant midnight delicacies or emergency beverages. Although beer and cigarettes...
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A Script and Serif Family from Emil Bertell: Bolton
January 20, 2019

A Script and Serif Family from Emil Bertell: Bolton

Emil Bertell is a Finnish graphic designer, typographer, and skilled illustrator who's earned a stellar reputation for his design work. Art has always been an essential part of his life, even before he was able to read as a child. His very first exploration into the field of graphic design came ...
Read More
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