In contemporary graphic design, signature-style cursive scripts are a hot commodity, perhaps now more than ever before. We see them in everything from vibrant advertising campaigns to inspiring social media imagery, compelling high-end product packaging and heartfelt personal greetings.
Even though a lot of schools don’t teach cursive any longer, the art form is alive and well – and will continue to be for some time to come. There’s something about beautiful cursive lettering that speaks to all of us on a personal level: when someone takes the time to write something by hand, those words carry more weight, more meaning.
In terms of marketing a product or brand, cursive scripts not only carry weight and meaning, but they bring artistry and individuality, as well. While letter styles may vary widely, they imbue a strong sense of personality wherever they go, and that’s something Muhammad Naufal Anis knows a thing or two about.
Naufal is an independent type designer from Aceh, Indonesia, who releases his work under his personal foundry label, Mas Anis. With a strong background in calligraphy, graphic design, and illustration, his hand-lettered type designs are incredibly rich in character. Naufal’s focus lies heavily on crafting beautiful script lettering and calligraphic letter sets, making his portfolio a great resource for anyone who does a lot of design projects that require handmade, signature-style type designs. Ranging from pure fun to high sophistication, his entire body of work is especially well suited to logos, product packaging, greeting cards, social media imagery, and wedding stationery.
One of his more recent releases through YouWorkForThem is Karl Geoff, a signature script that breathes style and high fashion into every design it touches. Karl Geoff is a contemporary type design that’s perfectly at home in front of a photographer’s lens or stealing the show on a model runway in Milan. Classy and sophisticated, this type design features vivacious curls and fluid pen strokes with a subtle masculine flair. Karl Geoff is living the lavish lifestyle so many crave, walking with confidence and strength, and with a swagger that demands attention wherever it goes.
While this type design is brilliantly suited to the menswear and men’s fragrance industries, Karl Geoff works beautifully in everything from wedding invitations to logos, high-end product packaging, restaurant and shop signage, fashion advertising layouts, apparel, merchandise, identity, and branding projects. With great legibility, Karl Geoff is also well suited to social media imagery and inspirational quotes, website designs, book covers, album cover designs, meaningful quote blocks, labels, and photography watermarks.
Karl Geoff offers beautifully crafted standard ligatures, contextual alternates, and stylistic alternates for greater versatility. Its multilingual support extends to Basic Latin, Western European, Euro, and Pan African Latin for solid global accessibility in international marketing campaigns.
Naufal currently offers just 10 products through YouWorkForThem but we’re excited to see more of his work in the future. If you love working with unique scripts and cursive fonts, you don’t want to miss out on the rest of his portfolio! His work is fresh and vibrant and if you like what you’ve seen so far, bookmark it so you won’t miss out on any of his upcoming releases!
