Sedhayu: A Contemporary Casual Sans Serif From Kulo Kale Studio
Based in Surabaya, Indonesia, Kulo Kale Studio is a digital type foundry and graphic design asset source established by Eko Nur Cahyo. The studio is passionate about all things type design and specifically about how it applies to branding and identity.
Kulo Kale Studio is known for its innovative design style, often blending serif and san serif architectures with cursive and calligraphic elements. The result is always an eye-catching display of artistry, like that of one of their latest releases, Sedhayu.
Sedhayu is a modern sans serif type design with elegant design accents that add a soft buoyancy to the visual cadence of the lettering. This is a contemporary casual design that speaks with a warm and friendly voice, making it perfect for design projects that need a clean sans serif with an approachable demeanor.
The basic structure of the Sedhayu family is marked by bouncy curves and playful curls. Perhaps the most striking aspect of its design is the three-dimensional effect caused by the slight indentions and “carved” appearance where strokes meet one another — a characteristic that’s particularly pronounced in letters like b, d, h, m, n, p, and q.
Sedhayu features a bold architecture that’s offered in Regular, Condensed, and Expanded widths with corresponding italics for each. It’s beautifully suited to branding and identity projects, logo design, advertising, displays, signage, headlines, subheadings, marketing materials, product packaging, merchandise, apparel, album artwork, book covers, and any project that needs a bold sans serif that conveys a message with kindness.
This type family offers standard ligatures and extends multilingual support to Basic Latin, Western European, Euro, and Pan African Latin languages for global accessibility.
Right now through April 30, 2020, Sedhayu is on sale for 20% off of its regular price so it’s a great time to add this one to your font collection!
Kulo Kale Studio currently offers six products through YouWorkForThem, a range of beautiful serifs and sans serifs with individual flourishes and personal flair. Visit their portfolio to take a look at the rest of their work and if you love what you find there, bookmark it so you can check back for new additions in the future!