Sudtipos is a type collective and foundry based in Argentina. Established by Diego Giaccone, Claudio Pousada, Alejandro Paul, and Ariel Garofalo in 2002, the foundry designs typefaces for just about any kind of visual design project under the sun.
When the designers behind Sudtipos first got together, they brought with them complete and individual skill sets that have enabled the type collective to grow and flourish for almost 20 years.
Sudtipos has worked with a number of international businesses throughout its history, including The New York Times, Levi’s, Coca-Cola, and The History Channel, among many others. The type collective has received many awards from organizations, as well, and has gained significant notoriety in the design world.
Sudtipos’ foundation is built on Diego’s skills in identity, branding, and package design; Ariel and Alejandro’s expertise in art direction, typography, and design; and Claudio’s skill set in visual communication and multimedia.
The type collective designs custom faces for clientele around the world and it also designs retail typefaces for the international graphic design marketplace. Over the years, the foundry has worked with a growing number of typographers to build new typefaces that will provide graphic designers with everything they need to satisfy their projects and their clients.
One of Sudtipos’ most recent releases through YouWorkForThem is Referenz Grotesk, an aptly-named minimalist sans serif type family that is based upon a variety of historical references of grotesque type designs.
Referenz Grotesk was a heavily researched labor of love that was made in Germany. Its history holds a broad spectrum of influences from the Stuttgart State Academy of Art and Design that include the work of F.H. Ernst Schneidler, Imre Reiner, Walter Brudi, Kurt Weidemann, and Frank Heine.
Phases of extensive research on their designs, which led to the exploration of the academy’s collection and archive to gain further insight. Additional research involved the actual typesetting workshop where Schneidler had worked and taught, where cast fonts were tested and used and are still stored in its letter cases.
For the aforementioned designers who were alive in more recent history, their former colleagues and professors were consulted for further insight into their work.
All of this research culminated in Referenz Grotesk, a type design that carries “traces of Kurt Weidemann’s ‘Corporate’ as well as calligraphic hints that link to Schneidler’s ‘Stuttgarter Schule’ (Stuttgart School) where writing played an important role during the form-finding process.”
Such features are more subtle in the regular text fonts in this family, although several of their alternate glyphs tend to carry those more expressive characteristics.
Referenz Grotesk provides incredible legibility, even in small points, speaking with a neutral tone that conveys every message with authority. This contemporary design offers both the simplicity of traditional grotesque letterforms and the style of more contemporary sans serifs.
This family is available in six weights that include Light, Regular, Medium, Bold, Extra Bold, and Black, with corresponding italics for each weight. This range makes Referenz Grotesk ideal for design projects of all types, including displays and signage, advertisements, headlines, editorials, body copy, website designs, logos, product packaging and informational inserts, marketing materials, publishing applications, infographics, presentations, and mobile applications. It’s a great choice for branding and identity projects that require design cohesion across multiple media outputs.
A variable version of the font is included when you licensed the entire pack.
Referenz Grotesk provides case sensitive forms, fractions, standard ligatures, ordinals, superscript, tabular figures, historical forms, and stylistic alternates for exceptional versatility. This type family provides more than 60 alternative glyphs per weight, allowing for individual combinations that can be tailored to every application.
Referenz Grotesk extends multilingual support to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin, Dutch, Afrikaans, and Basic Greek for designs intended for an international audience.
Sudtipos currently offers more than 145 products through YouWorkForThem, including serifs, sans serifs, scripts, and display fonts to suit projects of every theme and style. Visit their portfolio to take a look at their complete body of work and bookmark it so you can check back for new releases in the future!
