Every type from Kurt Harahap is chic, timeless and unique. These fonts ride Vespas, drink Pimm’s, and they never check their phones during conversations. When they show up at the business meeting in vintage M65 jackets, the suits feel underdressed. How exactly can a font drop you into a hole-in-the-wall bakery with a brick of Tres Leches on your plate, or into morning mist scented with cedar, coffee, and the damp Irish wool of your companion’s sweater? Ask Kurt Harahap—magician, conductor, alchemist, and guide. All his creations speak to every sense.
Consider Lorena. This font is modern and elegant, with beautiful ligatures and special alternative glyphs. It’s artsy and warm in both small and large sizes. Lorena sans is perfect for branding, logos, fashion, packaging, magazines, or as stylish overlay on any background. It’s the very definition of what makes a great sans—it’s modern with character and warmth. It’s not for government form letters—it’s for the cafe that serves perfect cappuccinos and golden Creme Caramel, the logo for purses hand-sewn in Rome, the anisette cookies indistinguishable from homemade.
That’s the point when it comes to an intelligently designed sans serif. There might be a million mysterious strangers reading something you can get in every bookstore and airport, and they might be reading it in thousands of cafes slightly less singular than New York’s Hungarian Pastry Shop or Hungary’s New York Cafe. But when the print is smart like Lorena or anything from Kurt Harahap, your book, product, article, menu, whatever—will always smack of once-in-a-lifetime, off-the-beaten-path, never-been-done. That’s the practical result of choosing products from great designers like Kurt—his unique vision protects your unique idea, even when it’s globally reproduced. Take some time to consider Kurt’s entire collection when you need print that always keeps it real.
