The first fat font is generally attributed to Robert Thorne. He developed it in 1803 at his Fann Street Foundry—appropriately located in a former brewery. Fat fonts subsequently rose to prominence wherever bold was needed, often advertising and poster art.
In keeping with the fat tradition, Hugh Ultra Wide from Wisnu Cipto Wibowo is a squat beast that will immovably occupy the viewer’s attention. Just make sure to give each letter a few minutes to finish its dohyo-iri before it enters the ring.
But Hugh Ultra Wide is more than just wide. It’s got an artsy unpredictability and a dash of showy funk, perfect for posters, social media, headlines, titles, large format print—wherever you want to be noticed. And check it out in 3D as it jumps from the page—insert title for the next summer blockbuster. Hugh Ultra Wide—perfect for all thing big and bold.