Designer Julie Green’s Up Up Creative is a powerhouse design studio whose work has appeared in Martha Stewart Living, BRIDES Magazine, Apartment Therapy, Design Milk, and Decor8. Up Up’s fonts have been used by Oxford University Press, Penguin Random House, Chronicle Books, and A24 Films, to name a few. Up Up understands fonts are utilitarian art, and its consequent record of success verifies this. Founded in 2008, the self-confidence inherent in the studio’s name is proven, and their success will be trending Up Up long into the future.
Meet Up Up Creative’s Think, a varied-width sans serif font. Please note how Think brilliantly pairs wide and narrow characters to create a bold, eye-catching look that’s perfect for headlines, editorial design, monograms, branding, logos, poster design, and more. When the reader decodes words defined by the thick-thin construct, understanding is accompanied by a nearly physical sensation that suggests a reassuring place or a friend’s supportive squeeze. It’s seemingly simple, but perfect execution and intelligent design of this original feature imbue the font with eye-catching power and instant distinction.
Additionally, Think features sharp outside corners and rounded inside corners, mirroring the classic tough exterior/compassionate interior coupling. This gives Think broad commercial appeal when the message needs to be in accord with the aforementioned sentiment. In this regard, it would work very well with fashion, magazines, and luxury products.
Think includes over 800 glyphs and uses 4 stylistic sets to give you lots of options in terms of the width of each letter. OpenType features include character variants, stylistic sets, and multilingual support (including multiple currency symbols). These features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign. (To access these awesome features in Microsoft Word, you’ll need to get comfortable with the advanced tab of Word’s font menu.)