The Lacuna marker font from Set Sail Studios allows designers to capture that one-of-a-kind, confident, all-caps writing style, the kind you saw someone without any artistic pretensions labelling boxes with, and you thought, “Wow, that is totally amazing.” You told them, and they were surprised: “It’s just how I write,” they said.
You might have tried to recreate it: the spontaneity, the speed and energy of both execution and result, the inherent optimism, the flair, the self-assuredness, the perfectly broken rules. But you could not manage to capture all of these things, as you generally approach an artistic effort with planning and care, with sketches and careful execution. In this case, the result only seems attainable if no forethought is applied: it needs to be fast, almost a reflex, natural. Not an expression of art, per say, but more like a personality’s swift signature, a flawless dance move executed tens of thousands of times over a lifetime.
That’s Lacuna, and now you have it. This sporty all-caps font makes it seem like the ink is still wet, and the marker’s squeak is still echoing in your ears. The letters are sprinters on the move, racing toward the finish with a gold medalist’s confidence. The distinct quality of the words is further amplified by an astounding array of 26 swashes to further increase your project’s sense of vibrance, of racing on the wind, of difficult things appearing effortless.
Lacuna is perfect for any project that wishes to project spontaneity and a hint of intelligent rebellion. This is not the angry scrawl of tearing it all down, but the uncatchable dance of running backs and whizz kids. As such, Lacuna is forever in-the-now, super contemporary and always relevant. It’s what you need your logo to shout in a highly competitive, saturated world. Lacuna will make you stand out. Lacuna is perfect for merchandise, posters, music artwork, signage, social media, events planning, books, web pages, advertising, and so much more. It’s the print form of those moments when you yell, “Yes!” Put that feeling into your project today with Lacuna from the always-fabulous Set Sail Studios.
