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Founded in 1939 by Edwin W. Krauter in Chicago, Lettering, Inc. produced its own patented Photo-Ray process of lettering (US Pat 2165861) in which transparent letters made from original alphabets were assembled by hand and then placed in a line (angled or curved if so desired) and then photographed. This "glass setting" process created flawlessly set headlines and, with multiple character forms to choose from, the headline looked authentically lettered. An early competitor of Photo Lettering, Inc, they employed such notable lettering artists of the time as Oscar Ogg, Ray DaBoll and Ray Baker, among others. At its height in the late 1960s, Lettering, Inc. had as many as 14 franchises operating in the US and Canada and was continually producing new alphabet designs. As the market changed and computer technology evolved, Lettering, Inc. became less of a supplier of type to the ad agencies and became more involved as a supplier of high-end graphics and type to the big Detroit auto makers. Today, from its Southfield, Michigan office, Lettering, Inc. continues to provide various graphics services to a diverse group of customers.
Founded in 1939 by Edwin W. Krauter in Chicago, Lettering, Inc. produced its own patented Photo-Ray process of lettering (US Pat 2165861) in which transparent letters made from original alphabets were assembled by hand and then placed in a line (angled or curved if so desired) and then photographed. This "glass setting" process created flawlessly set headlines and, with multiple character forms to choose from, the headline looked authentically lettered. An early competitor of Photo Lettering, Inc, they employed such notable lettering artists of the time as Oscar Ogg, Ray DaBoll and Ray Baker, among others. At its height in the late 1960s, Lettering, Inc. had as many as 14 franchises operating in the US and Canada and was continually producing new alphabet designs. As the market changed and computer technology evolved, Lettering, Inc. became less of a supplier of type to the ad agencies and became more involved as a supplier of high-end graphics and type to the big Detroit auto makers. Today, from its Southfield, Michigan office, Lettering, Inc. continues to provide various graphics services to a diverse group of customers.
There are several ways to find what you're looking for:
Until now, the system would only treat combinations of words, spaces and hyphens specifically. For example, 'sans serif font' will not return 'sans' or 'sans-serif' but only items that have 'sans serif font' typed exactly.
Now, adding a plus sign will return multiple single keywords, while adding a comma will match either keyword. For instance, 'sans+geometric' will look for items containing both of those words individually--a smaller, more focused result--while 'sans,geometric' will return all items that contain either of those keywords--a much larger result.
Save money! To find out what's currently on sale, simply type, 'sale+' the item. For instance, 'sale+serif' will find all serif items that are on sale.
See what's popular! Use the 'View Popular Keywords' feature in the toolbar to find a quick list of popular items (based on keyword counts).
