Located in the capital city of Thailand, Chatnarong Jingsuphatada started his type design career while working as a graphic designer. Throughout his career, whenever he was unable to find exactly what he needed for his own design projects, he began to create new typefaces rather than settle for ones that didn’t quite fit.
He experimented with different designs for 2 years before launching his Superstore Font Foundry, and then in 2012, began selling his typefaces online. He made his debut that year with Gusto, a font that explores the intersection of san serif and humanist styles. Finding a strength in his ability to combine different styles of fonts into one, he went on to create Quan, which consists of a very usable, clean and modern sans typeface and a more rounded sub-family.
The Bangkok-based designer says, “Having worked as a graphic designer, I have gained insight into what designers want and need and what they look for in regard to how usable and interesting a font is. I try to create fonts that are multi-functional and attractive to suit today’s diverse fields of design. I draw inspiration from the creation and integration of different sets of fonts. This method offers me endless possibilities to design original typefaces that boast versatility and creativity.”