Adam Ladd is a type designer based in Cincinnati, Ohio. He creates fonts that are professional, versatile, and perfectly rendered. His work is in demand: his fonts have been licensed by Harley Davidson, Food Network, Disney, Trader Joe’s, Starbucks, Whole Foods, Costco, Penguin Random House, L.L. Bean, NHL Calgary Flames, Raising Cane’s, and Blizzard entertainment. His areas of expertise include type design, font licensing, logos, graphic design, print design, magazine design, and art direction.
Ladd’s fonts are striking, memorable, and original; at the same time, they are broadly applicable in a variety of commercial and artistic settings. Consider Ladd’s Fractul Font. This geometric sans hint at architecture and brutalism, lending it a hard modernity. This tough, interesting font sounds of techno beats, cutting-edge trends, and innovative city planning. In its slimmer emanations, the font assumes surprising elegance suitable for fashions and scents.
Ladd’s Oilvare hits an entirely different note with its warm, hand-drawn depth. The font’s natural appearance and vintage ambience make it homey and approachable. Oilvare gives your product authenticity and historicity, the vintage feel of a genuinely popular product from the past. Its layered and combined styes, plus rough options, make Olivare a complex and interesting font that evokes simpler times and good intentions.
Today’s featured Adam Ladd font is Serca, a smart, structured geometric sans serif family offering normal and condensed proportions. Serca’s open apertures and structured geometry give the font a spaciousness, almost an airiness, that results in fabulous legibility. It’s a big, easy legibility, like looking into wide-set eyes that never break the gaze. In its condensed forms, Serca assumes assured intelligence and established expertise. It gives headlines and text a researched, fact-checked quality built right into the font’s orderly tightness.
At the same time, subtle yet edgy features give the font a modern, sportive quality, such as Serca’s sharp looking vertical terminals and stylistic alternates. Serca’s large x-height also give the font a dash of worldly elegance. Modern, clean, and versatile, Serca is excellent for branding, advertising, websites, mobile apps, logos, magazines, or whatever you please. Serca is also excellent in both small body text and large headlines alike.
Serca furthermore has an astounding array of options, and its various emanations can be combined to create new visual effects. This is a broad, effective font, highly functional and ultra-professional in every emanation. And with over 600 glyphs, this font has extensive multilingual Latin language support for Western, Central, and South Eastern European.
Serca will give you a lot, and Adam Ladd’s track record verifies that adding the font to your graphics arsenal is a fundamentally wise decision. Let Serca’s incredible breadth and dapper appearance broaden your graphic assets even more.
