Elastic’s collaboration with PBS on their latest docu-series, “A Brief History of the Future“, demonstrates the power of font licensing in enhancing the viewing experience. The six-part documentary series premiered on April 5th and invites viewers to join host Ari Wallach on a journey around the world, exploring the possibilities and potentialities of our future selves.
As we navigate the complexities of today’s fast-changing world, “A Brief History of the Future” offers a refreshing perspective, weaving together historical context, scientific insights, and visionary thinking to reimagine the possibilities of tomorrow. With its unique blend of storytelling, exploration, and expert analysis, this show is a must-watch for anyone curious about shaping our collective future.
Typography in Motion
In “A Brief History of the Future”, Elastic worked closely with PBS to create a customized typography system. Elastic licensed our exclusive YWFT Valid font, that helped to elevate the storytelling throughout the series. The team applied this unique approach in various ways, including:
- Intro Titles: Elastic designed a striking title sequence that sets the tone for each episode, using YWFT Valid to convey the show’s themes and tone.
- Credits: The credits at the end of each episode feature a distinct design that incorporates the font, providing a visual bookend for the episode’s narrative.
- Location Introductions: Elastic used YWFT Valid to introduce each location featured in the series, creating a sense of place and setting the stage for the stories to come.
- Interview Credits: When featuring prominent scholars like Neil deGrasse Tyson, the team used the font to credit their interviews, adding an extra layer of sophistication and authority to the show’s storytelling.
By using YWFT Valid in various aspects of the show, Elastic and PBS created a cohesive visual language that enhances the viewer’s experience. The font becomes an integral part of the storytelling process, reinforcing the themes and tone of each episode.
The Perfect Font for a Global Audience
Elastic chose to license YWFT Valid, a modern sans-serif typeface designed by YouWorkForThem, to provide the perfect font for their broadcast and streaming needs. With its clean lines, geometric shapes, and Bauhaus-inspired design principles, Valid is the perfect choice for a global audience seeking a fresh perspective on the future.
YWFT Valid is not just a visually stunning typeface; it’s also highly versatile, making it an ideal choice for digital design projects. With six foundation styles (Thin, Light, Regular, Medium, Bold, and Black) and over 500 glyphs to start with, Greek and Vietnamese language support, and OpenType stylistic alternate options, YWFT Valid offers a wealth of creative possibilities.
The Benefits of Corporate Font Licensing
As Elastic‘s choice of font demonstrates, corporate licensing can be a game-changer for large-scale projects. With YouWorkForThem’s broadcast and streaming licenses, clients like Elastic.tv can ensure that their fonts are used correctly across multiple platforms, without worrying about copyright infringement or costly re-licensing fees.
At YouWorkForThem, we offer a range of enterprise font licensing options to meet the unique needs of our clients. Here are some of the most popular options:
- Large Volume Commercial Font Licensing: Perfect for companies that need to use fonts on a large scale, this license allows for unlimited usage within a specific industry or market segment. Good for: Corporate branding, advertising agencies, packaging, publishing companies, and other organizations with high font usage needs. More Details
- Broadcast & Streaming Font Licensing: Designed specifically for the television and film industries, this license ensures that fonts are used correctly across multiple platforms and formats. Good for: TV shows, movies, documentaries, commercials, streaming, and other broadcast content. More Details
- Video Game Font Licensing: Our specialized video game font licensing option allows developers to use our modern fonts in their games without worrying about copyright issues or restrictions. Good for: Video game developers, indie game studios, and publishers looking to add unique and engaging typography to their games. More Details
The Importance of Font Licensing in Corporate Design
Elastic.tv’s “A Brief History of the Future” is a testament to the power of custom font licensing. By choosing YWFT Valid, they’ve created a visually stunning and highly engaging docu-series that will resonate with audiences worldwide. At YouWorkForThem, we’re proud to have played a part in this project and are committed to providing top-notch font licensing solutions for corporate clients like Elastic.tv.
If your project requires exclusive or customized font licensing, contact us today or visit our Enterprise Font Licensing page to learn more about our broadcast and streaming licenses. Our team of experts is dedicated to ensuring that your design needs are met with the highest level of quality.
Credits
Elastic is a full-service design studio that combines artistic creativity with technical expertise to bring innovative storytelling to life. Founded in 2008, they have worked on a wide range of projects such as motion graphics, CG and live-action productions. Their portfolio includes iconic work such as the opening sequences for Game of Thrones, global branding campaigns like Nissan’s, and for films like Ava DuVernay’s 13th. Elastic has received numerous awards and accolades including Emmys, Cannes Lions, Academy Awards, BAFTA, D&AD, Clio, and SxSW.
Public Broadcasting Service (PBS) is a non-profit public television network in the United States. Founded in 1969, PBS is dedicated to providing high-quality educational and informative programming to audiences across the country. With a wide range of shows covering topics from science and history to arts and culture, PBS has become a trusted source for quality content and a staple of American television.
