J2O, Britvic’s well-known fruit-based soft drink, recently licensed Rama Gothic Rounded through YouWorkForThem for its latest nationwide marketing campaign. The campaign spans broadcast, digital, and retail channels, requiring font licensing that could perform consistently across the multiple different media formats.
A Typeface That Balances Retro and Modern Appeal
Rama Gothic Rounded, designed by Dharma Type, draws on the visual tradition of 19th-century wood type, combining bold structure with softened contours. The J2O creative team selected the typeface for its ability to evoke familiarity while delivering impact at scale. This balance of vintage character and modern readability made it a strong choice for campaign headlines across television, social media, and in-store displays.
Font Licensing Coverage Across Campaign Touchpoints
To support the campaign’s distribution, J2O secured both a large-volume commercial font license and a broadcast and streaming extension through YouWorkForThem. This provided the legal clarity needed for high-frequency placements in national media and point-of-sale environments. The licensing agreement ensures J2O can use the typeface across all intended platforms without restrictions or risk of overuse.
J2O joins other beverage brands that have licensed commercial fonts through YouWorkForThem, including Corona, Starbucks, and Valio Hedelmätarha. With over 25 years of experience, YouWorkForThem offers enterprise licensing solutions tailored to global campaigns, combining creative access with legal assurance.
For companies looking to secure premium fonts for large-scale campaigns, visit enterprise font licensing to learn more and request a free quote.
About YouWorkForThem
YouWorkForThem is an industry leader in providing affordable enterprise font licensing solutions for brands, agencies, and developers around the world. With over 25 years of experience, we offer direct access to hundreds of thousands of curated fonts and digital assets—along with the licensing expertise required for complex commercial projects.
Further information is available at youworkforthem.com.
