Although the first known example of a slab-serif was an 1810 London lottery advertisement, the commercial appearance of slab-serifs around 1815 is usually credited to London typographer Vincent Figgins. Before Figgins opened his own foundry around 1800, he worked for William Caslon III, grandson of William Caslon, arguably the primary driver of a distinct English national typographic style.
Slab-serifs became extremely popular in the 19th century with the growth of advertising. With their bold appearance, slab-serifs were ideal for posters, signs, placards—anywhere large type was needed to get a message across. The popularity of slab-serifs declined in conjunction with the rise of sans serifs. However, geometric designs of the 1920s revitalized the slab-serif, and many modern, monoline geometric slab-serifs appeared.
Latinotype’s Enrique Hernández V furthers the slab-serif story with Winden, a geometric slab-serif typeface based on the bestselling Isidora and inspired by early 20th century famous classic slab-serif typefaces. Its trapezoid-shaped serifs give Winden a contemporary touch, and the Alt version’s rounded edges give it a unique, softer look.
This font consists of two subfamilies: Winden—classic, simple and functional—and the contemporary Winden Alt, which is ideal for display use. Each version comes in 7 weights, ranging from Thin to Black, and includes matching italics— 28 fonts in all.
Winden is the perfect choice for headlines, logos, branding, packaging, publications and websites. The full set contains 615 characters that support over 200 Latin-based languages.
Winden. Another classic from Latinotype.
