When truth® needed to brand their new #FinishIt campaign for a huge nationwide rollout, they chose the bold and powerful font Filmotype Gem.
Working closely with both the foundry Filmotype and the team at Truth’s advertising agency 72andSunny, YouWorkForThem was able to offer extremely competitive, yet thorough licensing terms, taking into account the not-for-profit nature of truth® while advocating for the foundry’s concerns.
https://youtube.com/watch?v=CNS0JaX9_X8
truth – Finishers
See this striking font in action on television, online, and in print throughout the United States, and feel free to contact us any time to discuss your custom font licensing needs.
Filmotype Gem is a headline-styled sans-serif font that was designed and published by Filmotype. Initially designed in the early-to-mid 1950s, Filmotype Gem is the boldest member of Filmotype’s larger Grotesque condensed ‘G’ series sans serif typefaces. Remastered and expanded with exacting precision from the original filmstrips, Filmotype Gem includes a full international character compliment, automatic fractionals, ordinals, and a suite of alternates in dynamic OpenType format.
