YWFT Ultramagnetic is one of our hall of famers. The global home decor retail chain West Elm knew this when they chose “Ultramag” (as it’s known in-house) for their worldwide marketing and branding, in store and across social media, as well as in WebFont format throughout their corporate website.
The smooth power of the original was joined by YWFT Ultramagnetic Expanded, which took the original design down a more conservative path by bringing out the width by 20 percent, making for more minimal, modern layout possibilities. The product of countless hours of research and years of refinement, Ultramag is one of the most popular YWFT exclusives.
In addition to the ongoing use by West Elm, YWFT Ultramagnetic has been used by Harley Davidson, Starbucks, The Disney Channel, Best Buy, Nike, Wired Magazine and Architecture Magazine, to name a few. Bring home the “soft yet gothic” capability of this timeless warrior, available now in our store for less than $20.