Food marketing is a multibillion-dollar business, in no small part due to the fact that everybody in the world has to eat at some time or another. Every single day, consumers are influenced by intelligent marketing strategies which rely heavily on the visual design elements of a product’s packaging. Consider how many times you’ve walked down the aisle of a grocery store, searching the shelves for sustenance but not quite knowing exactly what you’re looking for until the moment you spot a bag of chips and think, “Hmm. I really need these in my life!”
So you buy them and take them home. You’ll either like the way they taste or you won’t, but the display on the bag is what ultimately influenced your decision to purchase those chips.
An attractive package design is absolutely vital to the commercial success of any food or beverage product because it has to appeal to the masses during the span of a glance, lest they continue walking past it in favor of another. Like all elements of design, popular trends ebb and flow over the years; what was most attractive to the public eye five years ago might engage far less attention now.
The modern consumer is drawn toward vintage-inspired designs. Perhaps it is because they remind us of “the good old days” when times were so much simpler. We were younger, life was easier, we didn’t have bills to pay or stressful 9-5 jobs to work. This type of emotional marketing is a particularly useful strategy in a world full of uncertainty and instability. Retro design packaging also makes a product appear as though it has been around for a very long time, even if it hasn’t, which establishes an immediate sense of trust with the consumer.
This trend toward modern vintage design in food packaging has continuously grown in popularity and it shows no sign of stopping any time soon. Owned by Ryan and Rena Martinson in Sanibel, Florida, Yellow Design Studio offers the ultimate trio of vintage-inspired scripts for irresistible food and beverage packaging layouts.
Thirsty Script is a cursive type design that perfectly blends the old with the new. Modern and fresh with a caffeinated breath of nostalgia, this font family is ideal for appealing food product packaging because of its approachable demeanor. Thirsty Script is warmth and happiness personified; it invites you over for coffee and conversation and you’re instantly comfortable from the moment you sit down at the kitchen table. That’s the vibe given off by this font, and it’s a huge part of what makes it an excellent choice for food or beverage label designs. Thirsty Script offers six weights that range from Light to Black, including Shadow layers that add a three-dimensional effect to each. Multilingual support, stylistic and contextual alternates, oldstyle figures, and ligatures are included for added design versatility.
Thirsty Rough is a beautifully weathered version of Thirsty Script with an added texturing that’s reminiscent of traditional letterpress printing. Thirsty Rough provides a tangible element of age to any design, making it particularly well-suited for handcrafted beer labels and packaging for foods that capitalize on their artisan appeal. Four alternatives for each weight provide varying degrees of distressing so you can select the exact grunge-factor you need for your design project. Thirsty Rough also includes stylistic alternates, oldstyle figures, ligatures, and multilingual support.
Thirsty Soft is a rounder version of Thirsty Script, with paunchy lines that embody a more affectionate attitude. Jovial and easy-going, Thirsty Soft is a type design that welcomes the public, beckoning them to sample its wares (and they will). OpenType contains stem alternates accessed through “Swash,” and like its other Thirsty counterparts, this font offers multilingual support, stylistic alternates, and ligatures that provide further design flexibility.
In this day and age, nostalgia clearly sells, and all three Thirsty Scripts will greatly appeal to the public’s adoration for modern vintage design. If you love these fonts as much as we do, you won’t want to miss the rest of Yellow Design Studio’s portfolio available through YouWorkForThem!
