Located in the heart of Harrah’s Las Vegas, Fulton Street Food Hall is a “chef-driven marketplace” that offers a variety of freshly-made food selections to hotel guests and casino visitors. No matter what you’re craving – noodles, pizza, burgers, sandwiches, or even sushi – you’ll find it at Fulton Street.
The food hall offers a casual ambiance with a welcoming, comfortable atmosphere that blends a contemporary dining setting with familiar vintage-inspired signage, made possible in part through its incorporation of Thirsty Script.
Harrah’s Fulton Street Food Hall recently licensed Yellow Design Studio’s popular Thirsty Script through YouWorkForThem, a design choice that added a soft retro flair to all of its store branding and signage.
Thirsty Script is a contemporary cursive script design that carries a “new meets vintage vibe” throughout the entire type family, making it an ideal choice for the branding and signage of Harrah’s Fulton Street Food Hall, an establishment that does the same.
Yellow Design Studio described Thirsty Script it as “a mixture of retro script, modern sans serif, and a shot of caffeine.” It’s casual on the surface but carries a touch of soulful elegance that makes it adaptable to a variety of design settings.
Thirsty Script conveys every message with a warm and familiar voice that sounds like home, making it a beautiful choice for a casual and comfortable dining hall like Fulton Street.
YouWorkForThem worked closely with Harrah’s Fulton Street to negotiate an extended license for the use of Thirsty Script in its signage and store branding, ensuring that its license would cover every application and use intended for this type design.
Licensing fonts through YouWorkForThem is an easy process and we’ll answer every question you have along the way. If you’re interested in licensing fonts for your next project, contact us today – we’re happy to help!
