It’s human nature to seek out beauty wherever we look, whether we find it in the sky above us during a sunset, or in the frozen landscape of a city after a snowstorm, or in the eyes of someone we love.
It’s also human nature to seek the beauty in ourselves and display it to the world the best way we know how, even if it means relying on a little cosmetic help along the way. To that end, beauty is an insanely big business; billions upon billions (upon even more billions) of dollars are spent every year seeking physical perfection from a bottle of foundation or a tube of lipstick.
Inspired by the visual allure of the fashion and cosmetics industry, YouWorkForThem has introduced YWFT Estee, our own tribute to modern glamour.
Sweetly curling details are paired with sturdy architecture, creating a robust, shabby chic silhouette that celebrates modern femininity. YWFT Estee is playful yet resilient, with a delicate posture that doesn’t quite manage to conceal its courageous, untamed spirit. Warm and friendly, this family of three hand-drawn letter sets is a casual yet elegant choice for a variety of projects.
YWFT Estee is most in its element when used in fashion or cosmetic advertising spreads, logos, cosmetic product packaging, branding, labels, and displays that need a carefree, feminine attitude. Its organic nature also makes it a charming option for the food industry, particularly local farm products and homegrown produce. YWFT Estee’s easygoing demeanor would also find itself quite at home in greeting cards, social media imagery, and even children’s books.
YWFT Estee provides discretionary ligatures and fractions (perfect for ingredient listings) and extends multilingual support to Basic Latin, Western European, Euro, Baltic, Turkish, Central European, Romanian, Vietnamese, Pan African Latin, Pinyin, and Igbo Onwu for incredible worldwide accessibility.
Right now through September 30, 2017, YWFT Estee is on sale for 50% off its regular price so it’s a great time to add this one to your cosmetics bag font stash!
YouWorkForThem is the original creative marketplace created by designers, for designers. With more than 100 products in our own portfolio, you’re sure to find lots of great stuff for your next project so check us out and watch for new additions!
