Based in Krasnoyarsk, Russia, MadeType is a digital type foundry owned and operated by Maxim Schepin and Denis Schepin. Their type designs are well suited to design projects of all kinds, but each one is built with a unique architecture that lends itself easily to branding and identity applications.
MadeType offers a variety of lettering styles overall, but they have a particular strength where fashion and sophistication are concerned. One of their most recent releases, MADE Coachella, is trendsetting and classy – a serif letter set that takes the stage with style and elegance.
MADE Coachella is a high contrast font family that stands with confidence and grace. Particularly in its lightest weights, MADE Coachella embraces white space to make a statement that won’t be ignored. It’s dramatic and intense without feeling over-the-top, striking an effortless balance through each of its six weights.
MADE Coachella is available in Thin, Light, Regular, Medium, Bold, and Black, giving graphic designers plenty of options to work with. It’s a beautiful choice as a focal point or secondary accent, and works well in displays, signage, headlines, subheadings, small blocks of text, advertising and fashion spreads, book covers, product packaging, logos, tags, labels, merchandise, website designs, and social media applications.
MADE Coachella is also a gorgeous addition to event programs, elegant menu layouts, and even wedding invitations. Its unique flair makes it a great option for branding and identity projects that need a type design that speaks with a sophisticated tone and gets noticed everywhere it goes.
MADE Coachella extends multilingual support to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Pan African Latin, Dutch, and Afrikaans for graphic design projects aimed at a global marketplace.