Based in Indonesia, Habib Otang established the independent type foundry, Alphabeta Type Co. Habib has a flair for cursive lettering, crafting letter sets that work beautifully in signage and logos, apparel designs, greeting cards, and everything in between.
Habib’s work is known for being “classical modern” or “modern retro” in nature, weaving vintage and contemporary elements together in a way that makes his type designs timeless. He often pairs designs together, as he has done with one of his most recent releases, Simple Thread.
A “true script typeface” with a vintage look, Simple Thread is comprised of a bold sans serif and a sharp cursive script.
Simple Thread Sans is a no-nonsense all-caps sans serif with a clean architecture and a confident posture. This typeface is a strong contender for any design application that needs a heavy character set that speaks with clarity and intent. Simple Thread Sans is great for headlines and subheadings, logos, product packaging, apparel, merchandise, displays and signage, website headings, social media imagery, book covers, album artwork, marketing materials, posters, and mobile applications.
Simple Thread Script is a beautiful marker script written with a gender-neutral hand. This typeface features expressive accents and characters drawn with steady yet quick strokes. Simple Thread Script is a great choice for displays and signage, logos, greeting cards and stationery projects, apparel, merchandise, product packaging, logos, marketing materials, posters, album artwork, book covers, and social media imagery.
Simple Thread Sans and Script pair well together, yet they are both strong enough to stand on their own individually in design projects of all kinds.
Simple Thread Script offers standard ligatures and both Sans and Script extend multilingual support to Basic Latin, Western European, and Pan African Latin languages for designs aimed at an international audience.
Habib Otang currently offers nine products through YouWorkForThem, a variety of handcrafted typography that carries a distinctive vintage style. Visit his portfolio to take a look at the rest of his body of work and bookmark it so you can check back for new releases as they arrive!
