YWFT Wool is a rough-house, dirty stencil font that’s always read to drop and give you twenty. It’s the font on crates flying from a jeep into a plane’s cargo hold. Its designers suggest that Wool is “raw, mean, distressed, and ready for combat.”
That’s readily apparent. This is the font you paradrop into your project when you mean business, when you want your message to be commanding and action-inducing. The font’s distressed, stencilled look give it a tough guy’s wizened squint—it sizes up the situation with experienced eyes, and then leaps into action.
For textiles, YWFT Wool speaks to durability, roughing it, the great outdoors, a pocket for a Bowie knife, another for bear spray. Alert. Waterproof. Built to last. All-weather. All set.
For novels, Wool says action, adventure, surviving alone in rugged terrain, rappelling down a cliff. For albums, it’s hard rocking, spiced with a little righteous anger. It’s that band that spends years on tour: hotels, motels, makes you want to cry.
Wool is great for the craftsperson, as it says handmade, natural materials, artisan, taking the time to do it right. Made with love, lifelong quality, a dying art. The sort of products people slowly run their hands across and then say Wow.
YWFT Wool is practical and hardworking, but powered with rough-cut artistic flair. It’s excellent for packaging, branding, logos, websites, graffiti, textiles, signage, and more. Brought to you by YouWorkForThem
