When you buy a Desktop license for one of our fonts, you can use it to make titles for videos and movies. But if more than 250,000 people will watch your video on TV, online or in a public event, you’ll need to purchase an extra license called a Broadcast/Streaming extension.
Case Study: Discover how Netflix seamlessly extended their licensing for Broadcast/Streaming reach.
License Extension Coverage
Broadcast/Streaming extensions provide coverage for all entertainment, educational, advertising, or sponsored content that is broadcast on any terrestrial or satellite network, the internet or exhibited publicly, via digital billboards, streamed on the internet, displayed within video games, or other means.
For instance, with the Desktop license you could use a font to create an in-house video for a corporate shareholder meeting, and exhibit it within the closed auditorium for company personnel. But if the company then wants to put that video on the corporate YouTube channel, you need to extend the license to cover the streaming broadcast.
It’s important to make sure you are covered for this type of use–we regularly encounter cases where font foundries see their work being used in a movie or television show, even as the primary branding/titling for a major TV series, without an extension in place. This news can come as an unpleasant and costly surprise, particularly if the content has been on the air for some time.
SO…how do you get a Broadcast/Streaming extension? Simple, just contact us and we’ll negotiate it for you. Typically quotes are based on the duration (e.g. 1 year, 5 years, perpetual) and territory (e.g. US only, Europe only, worldwide). We’ll okay the quote with the font designer and provide it to you via email, typically within a day or two.
Will you need to use the font for promotional advertising associated with the on-air content? For instance, will the font appear in print ads (billboards, public spaces, magazines, etc.) for the shows or the network? You may also need a Large Volume Commercial Extension to cover instances of use beyond the 250,000 that are allowed by the Desktop license.
We usually can work within your budget, and if you’re buying multiple extensions, we can likely chop a percentage off the total. We structure the fees as a one-time payment. You can pay with a credit card, PayPal, or bank transfer, and we’ll also accept a PO, depending on your circumstance.
Whatever you want to do, whatever your budget, we can almost always work something out.
Contact us anytime to discuss how we can extend the license for your needs.