Owned by Anheuser-Busch InBev, Grupo Modelo is a brewery based in Mexico City, Mexico. While it offers a number of brands that are exclusive to the Mexican market, it also exports quality brands of beer throughout the world. Some of its most well-known brands include Modelo Especial, Victoria, and Mexico’s leading export brand, Corona.
Working with YouWorkForThem, Modelo Beer recently licensed Veneer, a handcrafted letterpress type design from Yellow Design Studio. Rugged and tough, Veneer’s all-caps architecture is a perfect match for Modelo’s powerful demeanor, a beer that’s been “brewed with the fighting spirit since 1925.” Available in multiple distressing options along with two sets of Extras icons, Veneer gives designers a lot of flexibility in their projects. It’s a brilliant addition to branding, advertising, and merchandise, as well as a host of other design applications.
YouWorkForThem licensed Veneer to Modelo Beer, providing a Large Volume Commercial License extension for static print and digital applications, along with a Broadcast/Streaming extension for video.
YouWorkForThem is incredibly well versed in the art of corporate licensing, and we’re always right here to answer all of your questions and help you through the process. If you’re interested in licensing fonts, graphics, or photography for your next project, contact us! We make licensing a quick, painless, and totally stress-free process!