Revive The Style Of Victorian Advertisements With Salvathore - 1

Rizky Setyaludin is a freelance graphic designer and typographer in Bandung, Indonesia. Releasing work under his personal label, Maghrib, Rizky specializes in logo design and display type. After attending UNIKOM to pursue a degree in visual communication design, he continues to work in the field he’s most passionate about.

Rizky’s typography is expressive and shows a strong preference for vintage design elements. He’s crafted a variety of unique script and display fonts, including the antique, wood-type-inspired Salvathore.

Wood type initially made its debut during the first half of the 19th century. It had two major benefits over metal type: the cost – which was about half that of metal casting, and its ability to leave smoother lettering on printed surfaces. Around that same time, mass-production of goods was leading toward the development of the display typefaces that would go on to mark the advertising industry of an entire era, with letters that featured greater ornamentation than those used in traditional publishing applications. Because the letterforms were carved out of wood, ornate designs became commonplace on packaging, posters, and signage.

 

Salvathore revisits the charm of 1800s advertising through elaborate, hand drawn uppercase letters. Featuring decorative flourishes with a Victorian flair, Salvathore is at home in any design project that wants to evoke the spirit of the 19th century. It’s a beautiful addition to large-scale posters, displays, and signage, yet it works equally well in smaller applications like product packaging and labels. Salvathore is a great choice for antique-looking wine bottles or cigar boxes, and it’s also well suited to handmade soaps, cosmetics, shaving wares, and even fragrances and aftershave.

As a display font, Salvathore is best used in applications where it’s a main focal point, such as logos, labels, signage, apparel, book covers, merchandise, and titling. It features a complete A-Z character set along with special uppercase letters, numerals and punctuation, and a few stylistic alternates.

Maghrib currently offers more than 40 products on YouWorkForThem, a varied collection of brush scripts, decorative scripts, and display fonts to suit a variety of project types and themes. Visit his portfolio to check out the rest of his work and if you like what you see, bookmark it so you won’t miss out on any of his future additions!